Technology has changed a great many things in the past two decades, including the way people manage their money, lending to a growing population of do-it-yourself investors and an expanding advisor-led market. In that same vein, the dynamics of due diligence and investing platforms have changed as well, leaving public companies challenged to provide solutions in a demanding environment to attract and remain engaged with the investment community while meeting mandates of the Securities and Exchange Commission.

In a highly fragmented market addressing these needs, Issuer Direct Corp. (NYSE MKT: ISDR) is staying ahead of the curve with its robust technology and services platform centered on the hallmarks or transparency for corporate issuers: shareholder communication and regulatory compliance. Appropriately defined as a disclosure management and targeted communications company, Issuer Direct offers a litany of products, including a 24/7 newswire, comprehensive IR websites, real-time, cloud-based disclosure reporting, investor identification, webcasting and more, keeping it in-step with the moving targets of what investors and the SEC want.

The benefits of this portfolio of integrated products span shareholders and companies alike. For companies, Issuer Direct centralizes processes, solving a problem of inefficiency resulting from resorting to multiple vendors. While offering a one-stop shop for disclosure reporting and corporate communications (i.e. Edgar filings, proxy statements, press releases, webcasts, annual meetings, teleconferences, etc.) is a value proposition itself, Issuer Direct creates outreach to new potential investors as well. Through distinct databases of retail and institutional investors divided into subsets based upon investment interests, the company can target and send corporate information to 24,000 institutional investors and more than one million high net-worth individual investors. With the acquisition last quarter of news wire Accesswire complementing its Company Spotlight financial website and an extensive email database exceeding 600,000 subscribers, the company expanded its global distribution network by adding information dissemination to more than 3,000 media outlets.

For shareholders, Issuer Direct provides access to an unprecedented collection of comprehensive market data, corporate information and communication tools. A survey conducted by Issuer Direct showed that nearly three-quarters of respondents said it is difficult to find accurate stock information on a corporate website. With that in mind, the company created its IR platform to overcome this issue with customizable stock stream complete with charts, in addition to an investor hotline, proprietary market data cloud process for efficient delivery of all regulatory filings, a news stream from all five major news wires and a corporate timeline to detail the issuer’s corporate evolution all in one place. The system also allows shareholders to subscribe for real-time alerts and news to be delivered directly to their email inbox on the companies that they are invested or interested in.

Understanding that up to 80 percent of all online media is now consumed via application, rather than a web browser, Issuer Direct now offers its clients a native, branded mobile IR app.

As direct mail of printed information becomes a lesser part of Issuer Direct’s business, this prescient move is keeping in stride with the paradigm shift of individuals to invest on the go, as evidenced through a recent report (commissioned by Scivantage) by independent research and advisory firm Celent, titled, “The State of Online Brokerage Platforms.” Not only does the report shows that the self-directed investor segment grew 4.9 percent in 2014, compared to 1.4 percent for the non-self-directed group, but it also details the shift in the logistics of managing investments. According to the report, mobile trading DARTs (daily average revenue trades) have been on the rise each year since 2012, with 13 percent of all trades being placed on mobile devices last year.

Available for both Android and iOS systems, the Issuer Direct IR App allows public companies to stream content from the investor relations tab of their website directly to the mobile app virtually in real-time. The deliverable content runs the gamut of pertinent shareholder info, from stock quotes to earnings calls to filings to board bios and back again. As with its desktop platforms, investors can elect to receive alerts on their mobile devices on the companies of their choice to stay abreast of developments as they happen.

Being a public company itself, Issuer Direct has its finger on the pulse of investor relations and an in-depth knowledge of what it takes to succinctly and effectively communicate with all levels of the investment community. Interested parties, albeit retail or institutional investors or public companies, are encouraged to visit the Issuer Direct website to learn more about how Issuer Direct can provide you with actionable information to keep stakeholders and companies connected in an intuitive and unparalleled manner.