Twitter (TWTR) Monetizes Periscope September 07, 2016 - Baystreet.ca Written by Ophir Gottlieb PREFACE Twitter Inc. (NYSE:TWTR) has finally turned to a monetization strategy for Periscope. STORY Business Insider tipped us off to Twitter's blog post surrounding a monetization strategy for Periscope. It's just a start, and it’s hardly complete, but it's here. Periscope has been the one shining light in the Twitter Inc. (NYSE:TWTR) engagement and monthly average user growth problem. Live streaming video is the new black and Twitter shareholders have been long awaiting a revenue model. Here's what Twitter announced: "Today, we are introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope." Source: Twitter Official Blog WHAT'S GOING ON The blog post runs a little long in both its description and praise for Andy Roddick, the ex-US tennis star that was the launching pad for the program, but once we sift through that, we do find some more gems. Here's some more: "The Amplify program works in partnership with content creators and brand partners to create unique, immersive experiences on Twitter and Periscope. This campaign will appear in a few ways on Twitter: Periscope broadcasts will be shared through Tweets from @andyroddick, select broadcasts will appear as Promoted Tweets from the brand launch partners, and branded broadcast highlight videos will be Tweeted by Andy and shared by the brand partners." Source: Twitter Official Blog As we can read above, the monetization strategy is hardly fully fleshed out, but it's a start, and Twitter Inc. needs a start -- badly. The author is long shares of Twitter Inc. (NYSE:TWTR). WHY THIS MATTERS Online video ads are a revolution that will change the way we consume advertising as much as the radio did in the 1920s and the television did in the 1950s. There is one small Silicon Valley company that is powering this ad format move that is already serving ads to Twitter, Facebook, Instagram and soon Snapchat. It's identifying trends and companies like this that allows us to find the 'next Apple' or the 'next Google.' This is what CML Pro does. Our research sits side-by-side with Goldman Sachs, Morgan Stanley and the rest on professional terminals, but we are the anti-institution and break the information advantage the top .1% have. This is just this is just one of the fantastic reports CML Pro members get along our precious few thematic top picks for 2016, research dossiers and alerts. For a limited time we are offering CML Pro at a 90% discount for $10/mo. with a lifetime guaranteed rate. Join Us: Get the most advanced premium research delivered to your inbox along with access to visual tools and data that until now has only been made available to the top 1%.
Twitter (TWTR) Monetizes Periscope September 07, 2016 - Baystreet.ca Written by Ophir Gottlieb PREFACE Twitter Inc. (NYSE:TWTR) has finally turned to a monetization strategy for Periscope. STORY Business Insider tipped us off to Twitter's blog post surrounding a monetization strategy for Periscope. It's just a start, and it’s hardly complete, but it's here. Periscope has been the one shining light in the Twitter Inc. (NYSE:TWTR) engagement and monthly average user growth problem. Live streaming video is the new black and Twitter shareholders have been long awaiting a revenue model. Here's what Twitter announced: "Today, we are introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope." Source: Twitter Official Blog WHAT'S GOING ON The blog post runs a little long in both its description and praise for Andy Roddick, the ex-US tennis star that was the launching pad for the program, but once we sift through that, we do find some more gems. Here's some more: "The Amplify program works in partnership with content creators and brand partners to create unique, immersive experiences on Twitter and Periscope. This campaign will appear in a few ways on Twitter: Periscope broadcasts will be shared through Tweets from @andyroddick, select broadcasts will appear as Promoted Tweets from the brand launch partners, and branded broadcast highlight videos will be Tweeted by Andy and shared by the brand partners." Source: Twitter Official Blog As we can read above, the monetization strategy is hardly fully fleshed out, but it's a start, and Twitter Inc. needs a start -- badly. The author is long shares of Twitter Inc. (NYSE:TWTR). WHY THIS MATTERS Online video ads are a revolution that will change the way we consume advertising as much as the radio did in the 1920s and the television did in the 1950s. There is one small Silicon Valley company that is powering this ad format move that is already serving ads to Twitter, Facebook, Instagram and soon Snapchat. It's identifying trends and companies like this that allows us to find the 'next Apple' or the 'next Google.' This is what CML Pro does. Our research sits side-by-side with Goldman Sachs, Morgan Stanley and the rest on professional terminals, but we are the anti-institution and break the information advantage the top .1% have. This is just this is just one of the fantastic reports CML Pro members get along our precious few thematic top picks for 2016, research dossiers and alerts. For a limited time we are offering CML Pro at a 90% discount for $10/mo. with a lifetime guaranteed rate. Join Us: Get the most advanced premium research delivered to your inbox along with access to visual tools and data that until now has only been made available to the top 1%.